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Naomi Lechongoro takes care of elephants at Reteti elephant sanctuary Lechongoro: Taking care of the animals is like taking care of babies























Our companies are known for creating products that enhance people's lives. Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

The Sustainable Action Network (SAN), A Don Lichterman non-profit organization dedicated to building a global community raising awareness of corruption, injustice and the need for action across a full range of issues impacting people and animal/wildlife welfare around the world, such as conservation, climate change, campaign law, lobbying, government action and rescue work. SAN’s vision is to create safer world, free from political, environmental, and social oppression, where all the inhabitants of Earth can live in harmony within their own natural environments. Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

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Refuse to Ride: How to Identify an Elephant in Distress

Elephants are social and sentient beings that express pain, joy, discomfort, and anger just like humans. As a traveler, you might not know that captive elephants that are used for begging, riding, in parades, weddings, or processions go through horrific training methods in order to be ‘tamed’.


Repeated thrashings, starvation, prodding of bull-hooks, heavy chains restricting their movement, and the unending psychological abuse that an elephant undergoes is just the first step of a lifetime of abuse and neglect.


Be watchful of the following signs as they may help you understand that the elephant is being abused:


Stereotypic Behavior

Image courtesy of Wildlife SOS


The most commonly noticed behavior in captive elephants that displays the immense stress that they are under can be observed as the repetitive and monotonous motion of head bobbing, weaving, and swaying. The overused excuse that follows is that the elephant is merely enjoying their surroundings by shaking their head in joy! Elephants that are used for ceremonies and processions, surrounded by loud music, display their discomfort by head bobbing that many people assume is “grooving to the music”. For an elephant in the wild, with nothing but natural wild calls, the cacophony of traffic and loud music is unnatural, painful, and nothing short of torture.


If you notice an elephant displaying this behavior, understand that they have been traumatized and are under severe stress.


Sunken Temples and Distinct Spines

The elephants used for tourist rides have their distinct, protruding spines that are usually masked under brightly colored, ornate garb. The overbearing weight of a wooden or an iron carrier that exceeds 400 kgs sits on the elephant’s back for the most part of the day wherein they receive little or no respite from their monotonous routine. With their sunken temples showing signs of dehydration and old age, these elephants have spent most parts of their life walking on unnatural surfaces in scorching heat and bone-chilling winters.


Older elephants require special care and in no way should be exerted this way for the purpose of entertainment. Most elephants in old age lose their teeth and gradually, tend to lose vision as well, in spite of their deteriorating condition, they are not allowed to rest.

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Opacity in the Eyes

Image courtesy of Wildlife SOS


Opacity or a white layer covering the elephant’s eyes is a telltale sign that the elephant is suffering from impaired vision and a major cause for this is severe malnutrition as they are deprived of fodder and fruits only to be fed dry grass and water to save cost.


In addition to this, the painful process of ‘phajaan’ involves the elephants being subjected to repeated beatings wherein the bull-hook or the stick with iron nails hurts their eyes and permanently damages their cornea.


These elephants also develop cataracts due to neglect and malnourishment and never receive any treatment for it. Would you really want to ride an elephant who can barely see where it is headed? Not only does it put them under immense stress but also puts your life at risk!


Condition of Their Feet

Image courtesy of Wildlife SOS


As tourists accustomed to watching elephants in captive and restrained spaces, we are seldom aware of the reality of elephant behavior in their natural habitat. When you observe an elephant in captivity, you will always notice that their feet are in terrible condition, as they were never designed to walk on roads; they belonged rightfully only in the forest. The elephants foraging through the thick forests often scratch their backs and feet against trees that allow their toenails to not grow beyond a painful point. In captivity, there has to be a proper foot care routine that has to be charted out for their care.

Elephant cracked foot pads

Image courtesy of Wildlife SOS


An elephant’s limbs carry the weight of the entire body in a 60 to 40 ratio between the forelimbs and hindlimbs. Overgrown and cracked toenails, severely torn and delicate footpads, and wounded cuticles affect the elephant’s ability to walk comfortably, often leading to fractures in the digits that remain untreated.

The use of spiked chains is illegal but they continue to be used on elephants. When pulled, the spikes tear at the flesh and create immense pain for the elephant and this is how they are controlled. The wounds often don’t heal and can become infected and gangrenous over time.


In spite of their pain, they are forced to walk around on unnatural stone surfaces and tied to concrete floors at the end of the day, where lying on one side gives them painful wounds and bedsores that end up getting infected.


Visible Wounds and Scars

While observing the footpad of an elephant may have its own challenges, it is very important to notice that the truth is right in front of us, should we look carefully.


One may spot visible discoloration of the skin, scars, rope burns, and often, fresh wounds on an elephant. Contrary to the claims that may be made that the elephant hurt itself on “its own” or “while playing”, the elephant would genuinely have been beaten up brutally. The wounds will not be cleaned properly and end up becoming seriously infected, causing the elephant immense and unimaginable amount of pain. If you spot any such visible wound, please understand that the elephant has suffered for your entertainment. Is it, then, really worth it?


What You Can Do

While these are some of the most common signs of distress in an elephant, this is certainly not the entire list that highlights the abuse that elephants undergo. As animal lovers and conscientious citizens, it is very important that we are aware of the abuse that an elephant undergoes, in order to be abused for the entertainment and tourism industry.


If you spot an elephant in distress, please write to the Chief Wildlife Warden of the State and request them to take action. You can also reach out to us at our Elephant Helpline (+91-9971699727) or write to us at info@wildlifesos.org!


Understanding these important signs will bring you face-to-face with the brutal reality that elephants have to undergo when they are poached from their natural habitat and subjected to unnatural urban spaces. Be an aware tourist and acquaint yourself with reality. For more information, please visit our Refuse to Ride website and #RefuseToRide!














Our companies are known for creating products that enhance people's lives. Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

The Sustainable Action Network (SAN), A Don Lichterman non-profit organization dedicated to building a global community raising awareness of corruption, injustice and the need for action across a full range of issues impacting people and animal/wildlife welfare around the world, such as conservation, climate change, campaign law, lobbying, government action and rescue work. SAN’s vision is to create safer world, free from political, environmental, and social oppression, where all the inhabitants of Earth can live in harmony within their own natural environments. Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

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  • Important Dates & Events

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  • Cruelty Free

  • Environment & Climate Issues

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  • Death Penalty

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ANIMAL RESCUES WELFARE, CRIMES & ABUSE
  • Animal Crimes & Abuse

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  • Hope For Paws

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  • Moving Giants

  • Beluga Whale Sanctuary

  • Umah Lumba Rehabilitation, Release and Retirement Center

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  • Trophy Hunting

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Rescues in progress & Rescue Completed Last year!
Rosamond Gifford Zoo

Elephants do not deserve the lives they’re forced to live in captivity! Imprisoned behind metal bars, they do not thrive. Deprived of their natural habitats, and denied the deep social bonds that you and I know that elephants form, their lives are tragic and empty of positive experiences.

You know. I know it. And zoos know it too, though they won’t admit it!


Will you help us to continue our work to expose the “Big Lie” that elephants can survive and thrive in captivity? The lie that almost all zoos want you to believe?


Elephants like Mali sway in distress at Rosamond Gifford Zoo. She should be free. Instead, elephants are artificially inseminated and forced into pregnancies, paraded around for profit, made to endure unnatural living conditions and suffer untimely deaths. Terrible!


With your help we can expose the lie, expose zoo cruelty and liberate abused elephants from captivity. Our goal is to give elephants conditions that allow them to thrive — in large, spacious preserves that offer hundreds to thousands of acres of natural habitat and allow them to live fulfilling lives, as close as possible to what nature intended.


In January 2019 I let you know that poor suffering Asian elephant Mali at the Rosamond Gifford Zoo had given birth to a male calf, named Ajay. He was born after a forced pregnancy brought about by a series of invasive artificial insemination attempts. The Zoo hailed his birth as a triumph, placing him on exhibit five short months later.


On December 9, Rosamond Gifford Zoo announced that baby Ajay has died. It was just days before his second birthday. But worse was yet to come...


On December 11, the Zoo announced that Ajay’s five-year-old brother, Batu, had also died. Both succumbed to the Elephant Endotheliotropic Herpes Virus (EEHV).


The rate of baby elephant deaths at this zoo — and, in fact, at all zoos — is unacceptable! If you agree, please help out in any way.


Rosamond Gifford Zoo forces baby elephants into existence simply because they’re a huge attendance draw. Their miserable lives in captivity don’t matter when there’s money to be made. High death rates can’t get in the way of zoo profits, so female elephants are chained and inseminated invasively against their will. Rosamond Gifford Zoo’s despicable treatment of these baby elephants — and their bereft parents Mali and Doc — landed the facility in #10th place on our list of the 10 Worst Zoos for Elephants in North America.


The fact is, all zoos are notoriously bad at keeping baby elephants alive. But they continue to breed them anyway. Zoos routinely use disturbing artificial insemination techniques on both male and female elephants in repeated attempts to produce babies.


“Captive breeding programs” are nothing more than a greedy ploy to drive ticket sales!


But there’s even more to be sick about...


Baby elephants form strong maternal bonds. Their complex and rich social lives with their family groups start the moment they are born. But zoos break up their social groups and transfer them far away. Many elephants suffer entirely alone, without even a single member of their own species!


Isolated zoo conditions are no way for any elephant to live. We must shut down all failing zoo exhibits! I agree! Don’t let baby elephants suffer any longer!


Bereft parents, Mali and Doc, should be sent to an accredited sanctuary where they will never be bred again. All zoo prisoners should be liberated so they can live lives of relative peace and comfort — where they never have to go on public display. It’s the kind of lives that elephants deserve. Give hope to imprisoned elephants.

Emma's feet are excruciatingly painful.

Emma’s feet are so injured and in need of medical attention, she lies down every chance she gets just to avoid the pain. When forced to get up and work by her cruel owner, she rocks from side to side, lifting alternate feet like she’s standing on searing hot coals.

We know it has only been a couple of weeks since you helped us bring Jai to safety, but Emma needs us. We were working on getting Jai settled into his new home when we got an emergency call about her. The question was, can we help her too? When we heard about her situation and saw photos of her legs and feet, we knew we needed to help her immediately.

Our goal is to have her on her way to the hospital campus in less than a week. We know it is possible because we managed to do it with Jai, but we need your help. Will you please help Emma now?


Right now, innocent elephants are suffering extreme cruelty.

They face gruesome death and mutilation just for their ivory tusks. And helpless baby elephants are brutally kidnapped and held captive in chains for human amusement.


This must stop. We are working to create a world where no elephant is gunned down just to be carved into a sickening trophy. But we need your support. Will you help today to help us keep fighting for elephants and all animals in 2021?

Last year, Lady Freethinker's undercover investigation exposed the heartbreaking abuse at Mason Elephant Park, where chained, isolated elephants were forced to haul tourists around for profit.


We also amassed hundreds of thousands of petition signatures to fight poaching, trophy hunting, and cruel zoos.


And our news and campaign articles gained massive exposure, opening people's eyes to elephants' plight around the world. Will you help us keep working to save elephants from cruelty in the coming year? Elephants are counting on us.

End Elephant Exploitation!

The plight of elephants as individuals and as representatives of their species has never been as dire as it is today, with elephants under siege by humans and threatened by extinction. Illegal ivory poaching, trophy hunting, habitat fragmentation and destruction and their capture for public display are greatly reducing what remains of elephant populations.


We have a proven commitment to ending elephant captivity and cruelty.


We couldn't carry out our life-saving work without your generous gifts. Please, consider making a donation to In Defense of Animals, and help us continue to fight against elephant exploitation. Your gift, no matter how big or small, will make a difference.


End Elephant Exploitation!


In Defense of Animals is influencing zoos and circuses to retire captive elephants to accredited sanctuaries, and we're working to keep elephants in the wild.

Our companies are known for creating products that enhance people's lives. Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

The Sustainable Action Network (SAN), A Don Lichterman non-profit organization dedicated to building a global community raising awareness of corruption, injustice and the need for action across a full range of issues impacting people and animal/wildlife welfare around the world, such as conservation, climate change, campaign law, lobbying, government action and rescue work. SAN’s vision is to create safer world, free from political, environmental, and social oppression, where all the inhabitants of Earth can live in harmony within their own natural environments. Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

CORPORATE RESPONSIBILITY
ANIMAL RESCUES WELFARE, CRIMES & ABUSE
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