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Minister of Environment, Forest and Climate Change Prakash Javadekar - Katie Valentine




Refuse to Ride: How to Identify an Elephant in Distress

Elephants are social and sentient beings that express pain, joy, discomfort, and anger just like humans. As a traveler, you might not know that captive elephants that are used for begging, riding, in parades, weddings, or processions go through horrific training methods in order to be ‘tamed’.


Repeated thrashings, starvation, prodding of bull-hooks, heavy chains restricting their movement, and the unending psychological abuse that an elephant undergoes is just the first step of a lifetime of abuse and neglect.


Be watchful of the following signs as they may help you understand that the elephant is being abused:


Stereotypic Behavior

Image courtesy of Wildlife SOS


The most commonly noticed behavior in captive elephants that displays the immense stress that they are under can be observed as the repetitive and monotonous motion of head bobbing, weaving, and swaying. The overused excuse that follows is that the elephant is merely enjoying their surroundings by shaking their head in joy! Elephants that are used for ceremonies and processions, surrounded by loud music, display their discomfort by head bobbing that many people assume is “grooving to the music”. For an elephant in the wild, with nothing but natural wild calls, the cacophony of traffic and loud music is unnatural, painful, and nothing short of torture.


If you notice an elephant displaying this behavior, understand that they have been traumatized and are under severe stress.


Sunken Temples and Distinct Spines

The elephants used for tourist rides have their distinct, protruding spines that are usually masked under brightly colored, ornate garb. The overbearing weight of a wooden or an iron carrier that exceeds 400 kgs sits on the elephant’s back for the most part of the day wherein they receive little or no respite from their monotonous routine. With their sunken temples showing signs of dehydration and old age, these elephants have spent most parts of their life walking on unnatural surfaces in scorching heat and bone-chilling winters.


Older elephants require special care and in no way should be exerted this way for the purpose of entertainment. Most elephants in old age lose their teeth and gradually, tend to lose vision as well, in spite of their deteriorating condition, they are not allowed to rest.

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Opacity in the Eyes

Image courtesy of Wildlife SOS


Opacity or a white layer covering the elephant’s eyes is a telltale sign that the elephant is suffering from impaired vision and a major cause for this is severe malnutrition as they are deprived of fodder and fruits only to be fed dry grass and water to save cost.


In addition to this, the painful process of ‘phajaan’ involves the elephants being subjected to repeated beatings wherein the bull-hook or the stick with iron nails hurts their eyes and permanently damages their cornea.


These elephants also develop cataracts due to neglect and malnourishment and never receive any treatment for it. Would you really want to ride an elephant who can barely see where it is headed? Not only does it put them under immense stress but also puts your life at risk!


Condition of Their Feet

Image courtesy of Wildlife SOS


As tourists accustomed to watching elephants in captive and restrained spaces, we are seldom aware of the reality of elephant behavior in their natural habitat. When you observe an elephant in captivity, you will always notice that their feet are in terrible condition, as they were never designed to walk on roads; they belonged rightfully only in the forest. The elephants foraging through the thick forests often scratch their backs and feet against trees that allow their toenails to not grow beyond a painful point. In captivity, there has to be a proper foot care routine that has to be charted out for their care.

Elephant cracked foot pads

Image courtesy of Wildlife SOS


An elephant’s limbs carry the weight of the entire body in a 60 to 40 ratio between the forelimbs and hindlimbs. Overgrown and cracked toenails, severely torn and delicate footpads, and wounded cuticles affect the elephant’s ability to walk comfortably, often leading to fractures in the digits that remain untreated.

The use of spiked chains is illegal but they continue to be used on elephants. When pulled, the spikes tear at the flesh and create immense pain for the elephant and this is how they are controlled. The wounds often don’t heal and can become infected and gangrenous over time.


In spite of their pain, they are forced to walk around on unnatural stone surfaces and tied to concrete floors at the end of the day, where lying on one side gives them painful wounds and bedsores that end up getting infected.


Visible Wounds and Scars

While observing the footpad of an elephant may have its own challenges, it is very important to notice that the truth is right in front of us, should we look carefully.


One may spot visible discoloration of the skin, scars, rope burns, and often, fresh wounds on an elephant. Contrary to the claims that may be made that the elephant hurt itself on “its own” or “while playing”, the elephant would genuinely have been beaten up brutally. The wounds will not be cleaned properly and end up becoming seriously infected, causing the elephant immense and unimaginable amount of pain. If you spot any such visible wound, please understand that the elephant has suffered for your entertainment. Is it, then, really worth it?


What You Can Do

While these are some of the most common signs of distress in an elephant, this is certainly not the entire list that highlights the abuse that elephants undergo. As animal lovers and conscientious citizens, it is very important that we are aware of the abuse that an elephant undergoes, in order to be abused for the entertainment and tourism industry.


If you spot an elephant in distress, please write to the Chief Wildlife Warden of the State and request them to take action. You can also reach out to us at our Elephant Helpline (+91-9971699727) or write to us at info@wildlifesos.org!


Understanding these important signs will bring you face-to-face with the brutal reality that elephants have to undergo when they are poached from their natural habitat and subjected to unnatural urban spaces. Be an aware tourist and acquaint yourself with reality. For more information, please visit our Refuse to Ride website and #RefuseToRide!














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While the corona virus is top of mind worldwide, I haven’t forgotten that many elephants are still suffering and are waiting to be rescued


Today we are beginning our efforts to save Zara the elephant, who desperately needs our help.


To protect her identity and for the safety of our team, I have changed her name and are limiting the details we are sharing at this time. 


When you first see Zara (whose name means "Princess"), what is painfully striking about her is how resigned she looks to her grim life. When she's not laboring for money, she's tightly tethered by one front and back leg, unable to move.


While working, she limps on a deformed leg that does not bend.


We don’t know what trauma caused the permanent injury, but we can see that her anguish is never-ending. Her misery will only continue without your help.


Zara needs your help now. With your kindness we can rescue her from her bewildering and tragic life and give her the chance to experience life as an elephant. Please help save Zara!

Zara's condition with her current owner
Riding an elephant maybe a fun activity for you but it is an elephant's worst nightmare!

If you truly love an elephant, you will never choose to ride it. Watch this video to learn Why You Should #RefuseToRide and sign our petition here: https://e-activist.com/page/29749/act...

Elephants in Jaipur: The Statistics

From the 2018 Animal Welfare Board of India Report on Evaluation of Applications for Registration of Captive Elephants for Performance in Jaipur. FUNDING FREEDOM: WHAT YOUR HELP DOES. You deserve to know where your donation goes. Contributions to Wildlife SOS go to the following:

  • To cover attorney/legal fees to fight for elephants’ freedom in court

  • To obtain information from informants in the field

  • To cover the costs of rescue and care for elephants

  • To public-awareness campaigns that help India’s elephants

Damage in her legs, and her feet were deeply cracked. Holes had been dug into her ear folds dug the sharp implements “trainers” use to force elephants to obey. There were fresh wounds on her face from her owner’s bull-hook. 

Beware of False Tourism Claims

When booking your travel, be skeptical even when places advertise themselves as an “ecotour” or as "humane." If they advocate for the riding of elephants, painting/decorating them, or if they keep any elephants in chains, they should be avoided. To experience elephants in a humane way, please visit Wildlife SOS Elephant Care and Conservation Center in Agra to meet our rescued elephants.


Back-breaking saddles wore him down during the day as he gave rides to an endless line of tourists. Heavy chains tethered him at night, keeping his movements restricted. He had no shelter or way of protecting himself from the blistering heat or other elements.

For years, this is how Jahn, an elephant, lived, at a tourist venue in Thailand.


We have transitioned several tourist venues into ones that are truly high-welfare and allow elephants to roam free display behaviors that come naturally to them.

Last October, Jahn gave his last ride. He will never be burdened with a heavy saddle again. 


When you work with the World Animal Protection, you are helping elephants live a life they deserve. We are proving that there is a demand for high-welfare venues and that cruelty to elephants does not always have to be the way.

Himeji City Zoo

Himeko, a 43-year-old Asian elephant, spends 18 hours a day indoors, swaying back and forth in her own feces and urine, and when she finally does get outside, she is forced to perform for zoo visitors. This poor creature has languished in cruel solitary confinement for over half her life at the Himeji City Zoo in Japan.


In the wild, elephants travel in large families and walk at least 15 miles a day. Himeko lives in isolation and is confined to an area that doesn’t allow her to move freely about, and she shows her frustration with zoochosis.


Zoochosis is a repetitive behavior that seems to serve no function for the animal, such as swaying, and is a symptom of severe distress among captive elephants. These highly intelligent and social creatures need to interact with other elephants and engage in other natural behaviors, and Himeko is being deprived of that basic life necessity.

It is imperative that the Himeji City Zoo relocates Himeko to a more appropriate environment, like an elephant sanctuary, where she can bond with members of her own species. The Japanese Association of Zoos and Aquariums has failed to make this happen, despite releasing a statement over two years ago stating its support for placing elephants in proper social groups


What You Can Do:
  • Stay informed. Don’t visit places that offer elephant rides. Inform your travel agent and any local guides about your preference.

  • Share your opinion. Be vocal and object strongly. Post on social media. Tell your friends, family, and colleagues why it’s important to avoid riding elephants. We know most people will avoid doing it once they know the issues. Spreading awareness is the key to reducing exploitation and abuse of animals.

  • Write to travel websites, magazines, guidebooks, tour operators, and travel agents to discourage them from offering elephant rides to tourists.

  • Write to the local tourism departments and the parks you plan to visit expressing your concerns about elephant riding. Politely request that they put an end to it.

  • Support only responsible tourism projects. Look into tours and centers that do not offer elephant rides. Make sure they are reputable conservation centers, sanctuaries, national parks, or wildlife reserves—places where tourists and animal lovers are educated about these special creatures in a conducive space that is safe for everyone involved.

Beware of False Tourism Claims

When booking your travel, be skeptical even when places advertise themselves as an “ecotour” or as "humane." If they advocate for the riding of elephants, painting/decorating them, or if they keep any elephants in chains, they should be avoided. To experience elephants in a humane way, please visit Wildlife SOS Elephant Care and Conservation Center in Agra to meet our rescued elephants.

Elephant in The Room
"Corporations Are People My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


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