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Today is World Elephant Day. And it’s a very important time for elephants. Their future is hanging in the balance.

“We are honored to partner with Discovery Channel on their innovative new show, “Serengeti.” The series aligns closely with our mission at Ivory Ella: To help secure a future for elephants through education and empowering the next generation to get involved and take action. This 6-part series conveys the raw beauty and harsh reality that our beloved elephants and their fellow animals of the Serengeti face in their native environment today. We admire the bold, compelling and humanizing way in which the team at Discovery brings these stories to light. We hope this will lead to increased awareness, understanding and empathy for the other species we share our planet with. And, most importantly, increased support for elephant conservation as well as preservation of their environment. Tune in August 4th at 8PM for this epic family event.”


The devastating impact of the poaching crisis cannot be overstated. All three types of elephants — Asian, African forest, and African savannah—are listed as Threatened on the International Union for Conservation of Nature’s Red List of Threatened Species.



The challenge is real. WCS-led research showed that between 2002 and 2013, the Central African forest elephant population dropped 65% and its habitat range shrank by 30%. That’s just over ten years. And some populations of savannah elephants have suffered similar major losses.


But we know how to fight back. In Nouabale Ndoki National Park in the Republic of Congo, for example, under the management of WCS, we have been able to protect forest elephants and hold populations stable over the past decade even though poaching pressure has increased. This year, WCS and partners reported an astounding success, registering zero instances of elephant poaching for the past 12 months in Mozambique’s Niassa Reserve, a massive protected area plagued by rampant wildlife crime just a few years ago.


It’s a fact, Don: together we have the power to protect elephants. In early 2018, to fight elephant poaching head on, we partnered with the Government of Mozambique and the Niassa Conservation Alliance to implement a coordinated anti-poaching strategy. This strategy included airplane and helicopter support to transport scouts and supplies to remote poaching locations, deploy response teams when poaching was detected, as well as aerial surveillance. These have collectively proven to be an effective poaching deterrent.


Measures like these are highly effective, but carry a financial cost - and that’s why we need you to help us protect them.


Successful strategy and hard work helped us defeat poachers in Nouabale Ndoki and Niassa. They are huge wins, but we need more than two wins to secure elephants’ survival. If we want future generations to live in a world where elephants thrive we must:

  • Increase aerial surveillance in elephant strongholds.Train and deploy more rangers in the protected areas where WCS works.

  • Supply new rangers with equipment.

  • Assist the authorities in tracking and shutting down ivory trafficking networks.

  • Grow our community development programs to help people better co-exist with wildlife.

Poachers can't pass this smell test. Poachers fear our special agents.

The world responded to this captive elephant's plight. Now he has a new life.

Today, Gluay Hom, a young, suffering elephant in Thailand, starts a new life. When I first saw him in June 2018, he'd been living for years under a performance stadium at Samutprakarn Crocodile Farm and Zoo outside Bangkok. His feet were tightly chain. See the PetitionView the full article


There's nothing like a lazy Summer day, but with a mission like ours, those lazy days don't come around often. But we don't mind being busy, when the payoff is helping wildlife. To get a sense of our daily tasks at the elephant rescue center, and see some beautiful photos, be sure to click through to A Day in the Life, a magazine feature in Atlas by Etihad Airways. And read on to see what else we've been up to...


Sweet Dreams, Holly. When Holly was rescued, our veterinary team determined that she had stiff joints and arthritis in her back legs. For the 8 months she's been with us, poor Holly has not been able to lie down to rest or sleep. But now, thanks to treatments you make possible, this sweet girl is finally getting the kind of slumber she deserves. Read More

A Win for Wild Elephants. Imagine you're walking through your neighborhood, when a herd of elephants suddenly comes charging through! Now imagine that you'd received a text message warning you in advance of their imminent arrival. Big difference, right? Our new project helps wild elephants and people to co-exist peacefully. Read More


Lammie the elephant has been in captivity at the Johannesburg Zoo for the past 32 years.  A male elephant named Kinkel who was Lammie's companion died recently due to "unconfirmed causes".


This is not the first tragedy that captive-born Lammie (or the other animals at the Johannesburg Zoo) have endured.  Both her parents, Jumbo and Dolly, who were captured from the wild in the 1970's, died at the Zoo within a year of each other.  Lammie's brother, who was also born at the zoo, died shortly after being sold to a French zoo.


While Lammie languishes alone since the death of Kinkel, elephant experts are calling for her release from Johannesburg Zoo to a sanctuary, saying the captive elephant's overall well-being is being compromised.  Worse, the Johannesburg Zoo has confirmed that they plan to acquire another cow to keep Lammie company, but animal welfare and elephant experts have objected, saying that the lone elephant should be released into a wild reserve where she can roam free and bond with a herd.


As sentient beings reliant on family bonds, elephants in captivity display behavioral abnormalities, suffer from diseases, disabilities and have notably shorter life spans.  Due to high infant mortality rates, no or minimal conservation value has been ascribed to captive elephant breeding programs.


In addition, South Africa's Elephant Norms and Standards prohibit the capture of elephants in the wild for permanent captivity.  According to Dr. Gay Bradshaw, a trans-species psychologist who researches the effects of violence on elephants and other animals, the death of an individual has a large impact on the family and within the community. 


Furthermore, repeated losses in the absence of the traditional healing structures of the elephant family and culture cause sustained psychological trauma.



Born Free USA believes that every individual animal matters, but there are two species that we hold especially close to our hearts – lions and elephants. With World Lion Day and World Elephant Day coming up on August 10 and August 12, we are reminded that the plight of Elsa, the lioness, and Pole Pole, the elephant, were the inspiration for the founding of Born Free. And now, 35 years after Born Free began, we continue to work to protect these species. 

In two weeks, Born Free USA will do just that on a global scale at the CITES Conference of Parties (CoP) in Geneva, Switzerland, where we will be pushing hard to ensure greater protections for lions and elephants and many other threatened species

What is CITES?

The Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) is an international agreement between governments that aims to ensure that international trade in wild animals and plants does not threaten species' survival. As of 2018, around 5,800 species of animals and 30,000 species of plants are regulated by CITES and listed in CITES Appendices I, II, or III. CoPs (Conferences of Parties) happen every three years and allow member States and other stakeholders to review progress in species conservation and adopt or amend proposals related to species protection. 

What will Born Free do at CITES CoP18?

CoPs offer advocate organizations like Born Free the chance to push for stronger protections for imperiled species. This year, at CoP18, Born Free USA will actively work to increase international protections for African wildlife threatened by unsustainable and illegal trade, including lions and elephants.


AFRICAN ELEPHANTS

Recommendation: To transfer the populations of African Elephants in Botswana, Namibia, South Africa, and Zimbabwe from CITES App. II to App. I


Right now, the African elephant is listed in CITES Appendix I in some countries and Appendix II in others. This puts the species at ongoing risk, complicates enforcement, maintains market demand and commercial international trade, confuses consumers, and undermines the effectiveness of CITES regulations for African elephants. Notoriously, the illegal poaching of elephants and the trafficking of their ivory threaten the survival of the species. CITES measures proposed to strengthen trade regulations for certain African elephant populations, including limiting trade in live animals, coupled with guidelines for the management and disposal of ivory stockpiles, and for the closure of remaining legal domestic ivory markets, should improve the chances of survival for this iconic species.


Elephant in The Room

"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases




Advertisements Displayed in Airplanes:

The tourists may look happy, the architecture is beautiful, the elephant colorfully adorned. All in all, it looks like a tableau practically designed for Instagram.

What you might not see is the elephant's suffering, and what you definitely can't see is the torture that takes place behind the scenes... the beatings that are used to "keep her in line." 


Maina is 25 years old and blind in one eye. She has horribly overgrown and cracked toenails and cuticles that must make every step she takes painful. Especially when she's forced to carry heavy loads, which she can be found doing nearly every day at Amer Fort in Jaipur.

Wildlife SOS is committed to helping Maina, and all of the elephants in India like her. Our Refuse to Ride campaign is designed to show people the truth behind these pretty pictures.


We believe that if tourists know the cruelty inherent in this type of elephant attraction, they will refuse to ride elephants. And what happens when tourists stop taking rides on elephants? The whole elephant riding industry will crumble, and the cruelty will stop, forever. 

Dumbo the elephant was just a baby when he was first forced to perform tricks for tourists at a roadside zoo in Thailand. It took workers days before they even noticed the extent of Dumbo’s injuries that shortly after led to his death. Roadside zoos are invested in making money, not the care or quality of life of the animals forced to live there. Never visit a roadside zoo or any other business that exploits animals for profit.

How to take part in the Wildlife Tourism social campaign


National Geographic’s June cover story takes an in-depth look at the thriving global wildlife tourism industry and exposes how the industry takes advantage of people’s love of animals. You may have seen photos of travelers bathing elephants or snuggling with a tiger cub on social media. But in many cases, captive experiences with exotic animals rely on abusive training or treatment.


Help bring to light some of the hidden realities of the wildlife tourism industry by taking part in the social campaign. Share the image below on social media using #NatGeoWildlifeTourism and on.natgeo.com/wildlifetourism. Click to download.


Horrifying pictures have emerged of elephants brutally struck over and over again with sharp metal hooks on the island of Phuket in Thailand, blood dripping down their heads and their bodies covered in dozens of scars from old wounds. Mahouts, or elephant trainers, hit the poor elephants with razor-sharp tools to make them behave for human entertainment — the most popular form being riding elephants.


There are currently 3,500 wild elephants and 4,500 domesticated elephants living in Thailand. World Animal Protection reports that of the 3,000 working elephants in Asia, 77% are treated inhumanely. This abuse ranges from being fed poor diets, kept near distressing loud places, and, when not working, being held in captive isolation with chains less than 10 feet long.


As reported by UNILAD, Dr. Patrapol Maneeorn, a wildlife veterinarian of the Department of National Parks, Wildlife and Plant Conservation, claims that Thailand is working to improve, and eventually eradicate, elephant cruelty.


“What we are doing is collaborating with different organizations and sectors in Thailand to reduce and hopefully eliminate animal cruelty as much as possible.”

But we have a long way to go and no time left to wait. We must speak out to end elephant tourism now. Elephants are intelligent, social creatures who do not deserve to spend their lives being mercilessly beaten for entertainment.



Save this baby elephant from daily torture and abuse.

Gluay Horn who is being systematically abused and tortured at a facility called the Samut Prakan Crocodile Farm and Zoo at this address 10280, 555 Thanon Thai Ban, Pak Nam, Amphoe Mueang Samut Prakan, Chang Wat Samut Prakan 10270, Thailand. The Thai government needs to create and enforce laws to protect these suffering animals.


An open letter to Southern Oregon University


On your website, your President, Dr. Linda Schott claims her favorite quote is Dr. Martin Luther King, Jr’s assertion that “Injustice anywhere is a threat to justice everywhere.” On behalf of thousands of people worldwide I am writing to request Southern Oregon University put its principles in action and help us right a terrible injustice.


Last month, National Geographic launched a “Wildlife Tourism” campaign to draw attention to the plight of captive animals, intended to be shared in social media --


The story featured a deeply disturbing photograph of an abused baby elephant named Gluay Hom with this caption:


Gluay Hom, a four-year-old elephant trained to perform tricks for tourists, is chained to a pole in a stadium at Samut Prakan Crocodile Farm and Zoo near Bangkok, Thailand. His swollen right foreleg hangs limp. At his temple is a bloody wound from lying on the floor.

The Samut Prakan Crocodile Farm and Zoo in Thailand has long been the subject of news reports and social media exposes regarding the appalling conditions in which its captive animals endure lives of starvation, neglect and misery while forced to perform tricks for tourists. The zoo’s owner, Uthen Youngprapakorn, adamantly refuses to take any steps to remedy the situation and has been quoted as saying that the fact that his animals hadn’t died showed that the facility was caring for them properly. News reports also indicate that another zoo also owned by Youngprapakorn had been shut down by Thai authorities due to the terrible condition of its captive animals.


Why is this of relevance to you? Because on his Facebook page, Uthen Youngprapakorn, this serial exploiter and abuser of animals claims to hold a BA from Southern Oregon University.  



The National Geographic articles and the heartbreaking photographs accompanying them have ignited a firestorm of outrage worldwide. Petitions circulating on change.org and other sites to release Gluay Hom to a sanctuary and shut down the Samut Prakan Zoo are garnering thousands of signatures and expressions of horror and disgust. Sadly, Uthen Youngprarpakorn remains immune to these requests and Thai authorities are not taking any action to enforce the country’s Cruelty Prevention and Welfare Animal Act. Baby Gluay Hom continues to suffer, chained to concrete under the stadium where emaciated, scarred elephants and tigers are compelled to perform to profit Uthen Youngprarpakorn.


We ask that Southern Oregon University issue a letter condemning the actions of your former student, Uthen Youngprapakorn in the strongest terms, urge him to release the suffering baby elephant to a sanctuary and to shut down the so called “zoo” where animals exist in daily pain and misery.  This open letter will be posted on the change.org petition and the world will wait and hope that Southern Oregon University will do the right thing.


Respectfully,


The 70,000+signees of this petition 

Happy is credited as the first elephant to recognize her own image in a mirror, a sign of her intelligence.


Yet, for the past 13 years she has been held in solitary confinement, locked behind a steel fence with no other elephant companions. A smart, innocent animal living a lonely life so the Bronx Zoo can sell more tickets.


Thousands of animal lovers like you believe that the Bronx Zoo is holding Happy captive in unbearable conditions.


World Elephant Day, a global day dedicated to the protection of the world’s elephant population, is just days away. Between now and then, we need to recruit 320 new Animal Protection Members to help push this campaign – and others like it – toward victory.


Today, we’re asking you to help cover the costs of campaigns that are fighting to protect animals against inhumane living conditions, abuse, and cruelty.


Almost a million people – compassionate animal lovers like you – have taken a stand for Happy’s welfare by signing the petition calling for her release to a sanctuary. The story has gotten news headlines, and the campaign has been endorsed by celebrities and politicians. Supporters have even taken to the streets in protest.



As someone who cares, will you be one of the first to help us reach our World Elephant Day goal by joining today to help fuel powerful campaigns like the one to save Happy, and many others fighting to end animal cruelty?


Elephants never forget. And Happy won’t forget the community of Animal Protection Members that are supporting her fight and the fight of so many other elephants. We hope you’ll take this next step with us to help fund important work that must be done to protect animals like Happy the elephant.


Elephant in The Room

"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases




USDA has initiated proceedings to end the exhibitor license of Hugo Liebel. 

Nosey the Elephant, who gained worldwide attention after being found suffering from a variety of health conditions while under the care of owner Hugo Liebel, is living comfortably at The Elephant Sanctuary in Tennessee.


Her former owner, though, is still in court, and the U.S.D.A. has started proceedings to strip him of his Animal Welfare Act license.


The U.S.D.A. requested that Liebel’s license be terminated due to lack of adequate veterinary care, inability to provide for and transport Nosey, and neglect of the elephant. Nosey the Elephant was seized in November of 2017 and placed in The Elephant Sanctuary and custody was granted to the Animal Control Officer of Lawrence County. A report from a Sanctuary veterinarian led to Hugo Liebel and his wife being charges with cruelty to animals. This case and the custody case are still in litigation.


The U.S.D.A said that permitting Liebel to continue to hold a license would be:

Another motion by the U.S.D.A. requested a Default Decision that would terminate Liebel’s license after, according to the motion, he failed to respond to a letter from the court by a court deadline in which he was requested to show cause why his license should not be terminated.

Should Liebel’s license be terminated, he would not be allowed to get back custody Nosey the Elephant.


Urgent Opportunity to Free Bronx Zoo Elephants

Happy and Patty are the last two elephants at the Bronx Zoo, forced to live in heartbreaking social isolation. Pressure on the Zoo is now reaching a fever pitch, as politicians join the conversation about Happy and Patty's fate. Now is the time to insist that the Bronx Zoo do the right thing and send Happy and Patty to a sanctuary!


While Patty at least had the company one other elephant companion—Maxine, who was euthanized last November—Happy has been alone since 2006. The Bronx Zoo refuses to follow even the minimal requirements set by the Association of Zoos and Aquariums (AZA) that there be at least three elephants living together. The Bronx Zoo elephants share a little over an acre of outdoor space, and are forced to take turns using this space, but only when the weather allows. Sadly, however, most of their time is spent confined indoors.


These living conditions are cruel and unnatural for the elephants. Happy and Patty are denied basic social and physical needs which are absolutely essential to elephant wellbeing. These are among the reasons the Bronx Zoo has earned a place on In Defense of Animals' Ten Worst Zoos for Elephants in North America several times, and was the #1 Worst Zoo in 2018.


Now, prominent politicians are speaking up for these elephants. Corey Johnson, Speaker for the New York City Council, highlighted the plight of Happy and Patty in a statement released on July 7 2019, which reads:


"I urge the Bronx Zoo, which first planned to close the elephant exhibit back in 2006, to finally transfer Happy and Patty to one of two recommended sanctuaries."


In June, Alexandria Ocasio-Cortez, U.S. Congresswoman for the Bronx & Queens, tweeted, "Thanks for bringing Happy's situation to my attention! The team and I are looking into what we can do."


Happy and Patty need all the help they can get. The Bronx Zoo is managed on behalf of New York City by the Wildlife Conservation Society (WCS) that oversees over a billion dollars in assets.


The NYC Mayor and all five NYC Borough Presidents sit on the board of WCS and control tax dollars that are given to the Bronx Zoo. So far, they have refused to free Happy and Patty, but as more people speak out for these elephants, the more likely a sanctuary will be in their future. Click here for that list!

Elephants beaten, jabbed, and tightly chained.


Zoos, circuses, and other archaic, cruel forms of entertainment should have died out long ago—but imprisoned animals like these are still suffering today, and they need your help.

Our heartbreaking exposé of a zoo in Thailand is reminding the public that animal tourism is inseparable from animal abuse.


Eyewitnesses at this hideous facility saw elephants tightly chained and forced to stand on concrete, leaving them with aching joints and foot problems. They left these prison cells only to perform tricks or give rides to tourists—all while enduring constant jabs from handlers' sharp weapons. Some elephants had bleeding wounds on their sensitive ears and temples, while others bore scars from enduring years of this violence.


And elephants weren't the only animals who suffered. Workers also struck crocodiles with bamboo poles during shows. A wailing tiger was harassed so that tourists could swarm him for photo ops. Other animals, including a chimpanzee and an orangutan who were both chained in small cages, were so depressed that they barely moved.


No animal should suffer this way. Will you support PETA's work to help them?


We're making progress to end the intense suffering that we've uncovered at zoos, circuses, and tourist sites around the world. More and more travel companies are dropping elephant rides and pseudo-sanctuaries from their itineraries, and every day, we're inspiring more compassionate tourists to avoid all animal attractions.


After PETA revealed that handlers had subjected elephants to extreme violence during last year's King's Cup Elephant Polo Tournament in Thailand, we helped push sponsor after sponsor to cut ties with the event—eventually leading to the demise of elephant polo throughout the country! Now, after exposing similar abuse at Nepal's Chitwan Elephant Festival—where elephants were struck and gouged with bullhooks to force them to "play football" and give rides—we're persuading global corporations to end their support for the festival.


But as long as even one animal is still being chained or bullied, we can't rest. Your much-needed support will allow us to keep moving forward.


Elephant in The Room


"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases




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