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After a 2-day journey of more than 1000 km, Ramu arrived at his new home at the WildlifeSOS Elephant Care and Conservation Centre. In the early hours of the morning yesterday, as the sun was rising and most of the world slept, he tentatively took his first steps of freedom.

Ramu takes his first steps off the ambulance at the Wildlife SOS Elephant Hospital.

Ramu is a young and beautiful bull elephant who has come to us for help. Although he is only 19, he has advanced arthritis and the mobility of an elephant 3 to 4 times his age.

When we look at him, we can see the excruciating pain he is in when he bears weight through his hind legs. His muscles have atrophied from lack of movement and he appears skeletal. However, Ramu is young we hope there is a lot that can be done to help him.


At the Wildlife SOS Elephant Hospital Ramu is receiving laser therapy for pain and healing. Hydrotherapy treatments will help him to regain strength and his ability to move pain free – water has the magical quality to help him move almost weightlessly. In addition, he is getting the best nutritional diet. All this will be done for him with compassion and understanding.

Curious Ramu smells his surroundings during the long journey to his new home.


We know his rescue comes right on the heels of losing dear Bella. We all mourn her and hold her close in our hearts as we work to give hope and a bright future to Ramu.


Ramu is young. If he lives a natural lifespan, he could be with us for 50 years or more. Can you help today? We know Giving Tuesday is a week away, you don’t have to wait to make a difference!


On behalf of Ramu, thank you for making it possible to give freedom to India’s elephants!

Ramu before his rescue. We have seen hints of his apprehensive yet curious spirit, even as he suffers great pain in his hind legs. Medical treatment begins immediately.


Mother Elephant And Her Calf Attacked With Firebombs As Deforestation Drives Them Into The Paths Of Humans

Due to the deforestation across India, numerous elephants can be seen wandering in the villages and communities.


Numerous animals across India have been forced to encroach on human habitats in search of food and shelter, and end up wandering through villages or across crop fields, desperately trying to find a new home. However, people often take extreme measures in order to prevent these animals from damaging their property.


The following photo has caught the moment when angry Bishnupur residents launch firebombs at a mother elephant and her calf as a way to stop them from wandering onto their crops. The panicking animals run across the road, terrified.

The following photo shows villagers who throw stones at a herd passing through their village.

Often, villagers burn torches to wave at the elephants and chase them away

Young people are taking pictures of the wild elephants in order to record such incidents  The following photo shows a mother elephant and her calf attempting to navigate the railway tracks constructed through their natural home.


These heartbreaking images were taken by photographer Biplab Hazra, whose goal is to raise awareness about the state of elephants due to their endangered habitat. 


According to Independent:“The images highlight the extraordinary level of violence the endangered species faces as they try to survive in smaller, more fragmented habitats. Herds of elephants can cause significant damage to crops, impacting people’s livelihoods. Some farmers use flaming torches to frighten elephants away from inhabited areas.”


Mr. Hazra states:“This happens because the villagers have to save their crops. There are many elephant corridors in human habitations. I’m trying to show this and spread my photos to increase public awareness on the matter.”The last image shows angry elephants chase these people across farmland as they run through knee-deep water and high crops.

Elephants need to spend up to 19 hours a day feeding, and produce about 220 pounds (100kg) of dung a day. While villagers do their best to chase them away, the dung is a key means of spreading germinating seeds, and they are vital in maintaining the integrity of forests and grasslands.


This is a serious issue that needs to be addressed properly and as soon as possible, as the number of Indian elephants has drastically decreased in the past several decades.

An innocent elephant was brutally hacked to death simply for wandering near a farm in search of food in central Kenya’s Imeni Forest, near the city of Meru.


While desperately fleeing angry villagers armed with axes and machetes, the elephant’s leg got stuck in a hole. The assault continued as villagers slashed the already-injured elephant until the animal crumpled to the ground.


It was too late to save the elephant’s life when investigators from Kenya Wildlife Service (KWS) arrived at the scene.


Though the disturbing incident happened last year, previously unseen video footage recently surfaced online, renewing hope that the perpetrators will be brought to justice. In light of this new evidence, KWS has relaunched their investigation into the gruesome attack.


An elephant’s memory really is a powerful thing. We know that they can remember faces and smells, and recall paths to water and food sources, even decades later. Loijuk, an orphaned elephant who was rescued, rehabilitated and released back into the wild, also will never forget the caretakers that saved her life.


Sheldrick Wildlife Trust (SWT) rescued her at five months of age, nurtured her, and returned her to the wild, where she has lived for several years. Still, she often returns to visit the people who gave her a second chance at life.


Recently, Loijuk had something special to show her caretakers. Her own baby, now named Lili, was just a few hours old when the mother-daughter pair visited the sanctuary most recently.


In an incredible moment of human-animal encounter, Loijuk allowed her wobbly newborn to meet the sanctuary’s head keeper, Benjamin Kyalo. After petting her smooth skin, he breathed into Lili’s trunk so that she learns his scent for reunions later on.


Thanks to these visits, SWT staff can monitor the elephants and ensure that Lili is healthy and growing. Lili is the 31st calf born to orphaned elephants raised by the sanctuary and returned to the wild.


Loijuk’s story is a testament to the power of saving even one elephant. Because of her, a new elephant family has begun.


Elephant in The Room

"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.   Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases




Get Ready With Me with Tiani Hernandez

In celebration of World Vegan Month, Tiani from PETA is showing us how she pulls together a 100% vegan and cruelty-free makeup look that’s perfect for fall 🧡🍁 Check your makeup and see if it's cruelty free at https://peta.org/bunnies


List of products used in Tiani's tutorial:

Pacifica Alight Clean Foundation

https://www.pacificabeauty.com/produc...

Tarte Shape Tape Concealer

https://tartecosmetics.com/en_US/make...

Tarte Shape Tape Setting Powder

https://tartecosmetics.com/en_US/make...

Tarte Life of The Party Clay Blush Palette & Clutch

https://tartecosmetics.com/en_US/make...

Wet n Wild Color Icon MY GLAMOUR SQUAD

https://www.wetnwildbeauty.com/color-...

Wet n Wild Megan Liner in Black

https://www.wetnwildbeauty.com/eyes/l...

Tarte Gifted Amazonian Clay Smart Mascara

https://tartecosmetics.com/en_US/coll...

Urban Decay All Nighter Setting Spray

https://www.urbandecay.com/all-nighte...

https://www.wetnwildbeauty.com/vegan-...

College of Optometry Ceasing Cruel Experiments on Cats

We reached a settlement agreement in our lawsuit against the State University of New York (SUNY) over animal care records relating to painful and invasive experiments on the brains of kittens and young cats. As part of the settlement, SUNY has committed to producing documents that prove its College of Optometry has ceased its experimentation on cats.


On November 18, the Humane Cosmetics Act of 2019 was introduced to both chambers of Congress. With a greater emphasis on the development and use of alternatives, this new version of the Humane Cosmetics Act provides a more comprehensive approach to end the use of animals to test cosmetic products than previous versions.


Important points in the bill:

  • Applies to all vertebrate animals, including mice, rats, and fish, who are not covered by the Animal Welfare Act, and are the most used animals in safety testing.Includes criteria for ‘cruelty-free’ labeling.

  • FDA is directed to create a strategic plan to promote the development and use of alternatives and strategies to replace animal tests with alternatives.

  • Requires opportunity for public comment on the FDA plan and exemptions for animal testing.

  • Supported by industry group, the Personal Care Products Council.

As the Chair of the Coalition for Consumer Information on Cosmetics, AAVS manages the Leaping Bunny Program and helps companies acquire cruelty-free certification, so we know that non-animal methods are already being used to establish safety of cosmetic and personal care products. The Humane Cosmetics Act of 2019 presents the most decisive way forward for meaningful progress to end animal testing.

Read AAVS’s statement of support on the Humane Cosmetics Act of 2019 - READ IT NOW


This Company Says They Have to Test on Animals to Sell Their Products in China. But That's Not Necessarily True. Sign Now to Demand an End to Animal Testing.

China is the world's second-largest economy. The country knows it is the crown jewel for many businesses since breaking into the Chinese market can mean millions — or even billions — of dollars of revenue. The country has used their market size to coerce companies into doing things they wouldn't normally do for permission to enter their market. From sharing company secrets to giving the government backdoors to their users' accounts, companies have been willing to make concessions for a slice of the enormous pie.


One company which did just that was NARS. Until 2017, the legendary French makeup and skincare brand had been committed to creating cruelty-free makeup. But when it had the chance to hope over the Great Wall, its executives decided that their morals took a backseat to the company's bottom line.


When it announced via Instagram, many customers expressed disbelief and anger. After all, this was a company that believed: "The global elimination of animal testing needs to happen" and that "product and ingredient safety can be proven by non-animal methods."


But now it seems that NARS no longer has an excuse to continue testing on animals for the Chinese market. Bulldog, a London-based men's skincare line that prides itself on being cruelty-free, is set to be the first international skincare brand to keep their cruelty-free status while breaking into the Chinese market.


Bulldog Skincare will be audited by an international organization that monitors companies for their animal testing practices and will lose their cruelty-free status is they ever test on animals during their production process to meet Chinese standards. However, both the international organization and Bulldog said they have found a way to sell in China without hurting animals.


Bulldog should show formerly cruelty-free companies like NARS that it is possible to sell in China and maintain your values.



Animal Testing Weekly Updates

"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism. Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy

Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases



RZA's lifestyle company, 36 Chambers, and Embassy of Bricks and Logs, a contemporary vegan outerwear brand based in Germany, have teamed up with PETA for the launch of the Flying Guillotine Puffer Jacket, a new limited-edition down-free jacket made with recycled plastic bottles collected from the ocean.

"As we evolve as a people through technology and ingenuity, we have the ability through humane ways to fashion garments that not only serve our purpose but also more importantly abandon the unnecessary cruelty to animals," says RZA. The jacket is available for purchase at 36Chambers.com and EmbassyOfBricksAndLogs.com.



Victory! You Helped Pass a Historic Animal Cruelty Law!

On Monday, President Trump signed the Preventing Animal Cruelty and Torture (PACT) Act into law. This is truly historic. This is the first general federal animal cruelty law in US history, and this new, animal protection law will save lives.

More than than 867,000 of you signed this petition, and you made a difference in the world. You made this petition a success. In fact, each and every one of you that signed the petition should know that this petition was brought up on the floor of congress by Rep. Ted Deutch (Dem), the original co-sponsor of this bill. Your action helped to demonstrate that this bill needed to be a legislative priority. Thank you for doing your part to make this world a better place.

Thank you's are in order for all of co-sponsors of the bill, Vern Buchanon (Rep), one of the original co-sponsors of the bill, Senators Richard Blumenthal (Dem), Dianne Feinstein (Dem), Dick Curban (Dem), and Pat Toomey (Rep). However, a special thank you needs to go to Congressman Ted Deutch (Dem), the original co-sponsor of this bill who worked for years on the passage of this law.

Last, to all of the animal advocates that signed and promoted this petition, shared the petition, and made donations to help spread the petition.... I hope you know how important you were to the petition's success. I am truly grateful. We are all lucky to have people like you in this world. I hope that you know that this victory truly belongs to you.

Congratulations and thank you again to each of you.

Are you interested in helping to prevent animal cruelty?

Visit #TheAnimalWelfareCenter on Facebook. Like it so that you can receive updates.

Stay involved. #Get PoliticalForTheAnimals


Thanks to you, we’ve just secured a victory in our fight against Cricket Hollow Zoo in Iowa, where animals were caged with feces, rotted food, and dirty, standing water. The zoo even left live animals trapped in their cages with the decomposing bodies of deceased animals.

Now the surviving animals need your help again. Following our lawsuit, the zoo’s owners were barred from owning any wild animals. But now the zoo is attempting to block us from rescuing the animals, by filing an appeal to the Iowa Supreme Court!


We’re not giving up, especially when we’re so close to shutting down this inhumane zoo for good and saving these animals’ lives. We need you with us to see this case through. Relocating 300-plus animals is a massive undertaking, and we’ll need emergency funds for things like care and housing for the animals — as well as to continue pursuing necessary legal action against Cricket Hollow Zoo. Your donation today, worth double, can make a tremendous impact in our fight and in the health and wellbeing of innocent animals.


You see, after an incredible Giving Tuesday yesterday, we received confirmation that any additional gifts we receive by midnight tonight will be matched up to $10,000! This news comes at a critical time, given the fights we’re facing to protect animals.


If you missed yesterday’s Giving Tuesday deadline, today is your chance to double your impact for animals suffering in roadside zoos, puppy mills, research labs, and at the hands of abusers. If you already contributed but want to make an even bigger difference, you can do that too. Your donation by midnight tonight will have twice the impact on our fight against cruelty and injustice.


When you give now, you are giving animals a voice in our legal system and the chance to live healthier lives. Please make your gift before midnight to make twice the difference for animal victims of cruelty. They’re counting on you.


Take Action, Responsibility & Wildlife...

"Corporations Are People Too My Friends."
Our companies are known for creating products that enhance people's lives.  Through Sunset Corporation of America and its companies, we’re equally dedicated to improving lives.  Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.

The Sustainable Action Network (SAN), A Don Lichterman non-profit organization dedicated to building a global community raising awareness of corruption, injustice and the need for action across a full range of issues impacting people and animal/wildlife welfare around the world, such as conservation, climate change, campaign law, lobbying, government action and rescue work. SAN’s vision is to create safer world, free from political, environmental, and social oppression, where all the inhabitants of Earth can live in harmony within their own natural environments. Our commitment extends to helping local communities, fostering better educational systems, supporting the arts and culture, helping disadvantaged youth, protecting and improving the environment, animal welfare, wildlife issues and encouraging employee volunteerism.


Activism and Sustainability:

  • Gun Safety & Gun Laws

  • Cruelty Free

  • Death Penalty

  • Demand Action

  • Sustainable Action Network

Fairness and Equality:

  • Grammy District Advocacy

  • Privatization

  • Voters Issues & Gerrymandering

  • Private Prisons & the War on Drugs

  • Finance, Housing & the Economy Corporate Responsibility:

  • Candidates, Bills, Laws & Protections

  • Wildlife & Oceania

  • Labeling & Transparency

  • Comprehensive Captivity & Hunting Results Databases

Purchase gifts that help animals this holiday season! The Animal Legal Defense Fund’s holiday shop is now open – for a limited time. Find past favorites and new designs in options including totes, shirts, hoodies, and even options for dogs!

These items make the perfect holiday gift for friends and family who care about animals. Spread the message of compassion and support the Animal Legal Defense Fund. 100% of the profits go to our work to protect the lives and advance the interests of animals through the legal system.



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